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Swinging London

London, United Kingdom · 1963 to 1969 · Culture

In the mid-1960s London became the capital of youth culture. The Beatles and the Rolling Stones, Mary Quant's miniskirt, Carnaby Street boutiques and photographers like David Bailey made the city a byword for modern style.

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- Carnaby Street
- Carnaby Street. Photo: H. Grobe, CC BY 3.0, source on Wikimedia Commons

What happened

Twenty years after the Blitz and the years of rationing, London in the mid-1960s became the capital of a youth-driven cultural revolution. A baby-boom generation with jobs and spending money created a market for music, fashion and design aimed squarely at them.

The Kinks on the the television program Fanclub, in 1967. From left to right, Ray Davies, Mick Avory, Pete Quaife, Dave Davies. Ray plays a Fender acoustic guitar and Dave his signature Gibson Flying
The Kinks on the the television program Fanclub, in 1967. From left to right, Ray Davies, Mick Avory, Pete Quaife, Dave Davies. Ray plays a Fender acoustic guitar and Dave his signature Gibson Flying. Photo: Fanclub_-_The_Kinks_2.png: VARA. Photographer: W. Veenman derivative work: I.M.S. (talk), CC BY-SA 3.0, source on Wikimedia Commons

The Beatles, the Rolling Stones and the Kinks dominated the charts, and the 'British Invasion' carried them to America. Mary Quant popularised the miniskirt from her shop on the King's Road, Carnaby Street filled with boutiques, and models such as Twiggy and photographers such as David Bailey became celebrities. In April 1966 Time magazine put 'London: The Swinging City' on its cover.

The period also brought real social change: the abolition of the death penalty, and the decriminalisation of abortion and of homosexuality in England and Wales in 1967. But the 'swinging' image described a small, mostly affluent slice of the city, and many Londoners lived in poor housing far from Chelsea's boutiques. By the end of the decade the mood was shifting toward psychedelia and protest.

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Earlier: Ghana wins independence, 1957 · Later: Apollo 11 launches to the Moon, 1969

Further reading

Encyclopedia article: Swinging Sixties (en.wikipedia.org)